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Our Commitment to Quality

At Prana Coffee Roasters, we’re deeply committed to bringing you coffee that’s not only delicious, but also grown and roasted with care.
Prana Coffee Roasters Matata Fair Trade Organic
Fair Trade Organic Coffee Roasters NZ
Why Organic Matters

Coffee is one of the most chemically treated crops in the world. That’s why we only source certified organic beans, grown without synthetic pesticides, herbicides, or fertilisers. Choosing organic means cleaner soil, healthier ecosystems, and a purer cup of coffee - better for you, for the farmers, and for the planet.

We believe you should feel good about the coffee you drink. With Prana, you’re choosing clean, nutrient-rich beans grown with nature in mind.

Ethical Sourcing

We believe good coffee starts with good people. That’s why we prioritise sourcing Fair Trade and Organic beans - or Rainforest Alliance certified where needed. This ensures the farmers growing and harvesting our coffee are paid fairly, work in safe conditions, and can continue cultivating their land with care and pride.

We’re not about shortcuts. We’re here for long-term relationships, ethical sourcing, and coffee that supports people and planet - from the origin to your cup.

fair trade organic coffee beans roasted in matata bay of plenty whakatane
Organic Coffee Roasters Bay of Plenty NZ
Quality First, Always

Because the coffee market is constantly changing, we occasionally need to source beans from different regions. But one thing never changes: our standards. We only choose organic beans of the highest quality, with flavour profiles we know our customers love.

Every batch is roasted fresh in Matatā with attention, precision, and intention - so you can taste the care in every sip.

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